Build an AI SDR in 10 Minutes

Detect buying intent with Signals. Execute outbound with Overloop. Three CLI calls.

What this does

Signals CLI          Overloop CLI           Result
    |                    |                    |
    v                    v                    v
Detect intent  -->  Source contacts  -->  Launch campaign
(LinkedIn,          (450M+ database,     (email + LinkedIn,
 keywords,           by title/location)   automated sequence)
 job changes,
 funding)

Prerequisites

npm install -g overloop-cli signals-sortlist-cli
overloop login
signals login

Setup

1. Create a Signals business

signals businesses:create --website https://yourcompany.com

This auto-generates your Ideal Customer Profile from your website.

2. Start monitoring

# Watch who engages with a competitor
signals subscriptions:create --business 1 \
  --signal linkedin-company-engagers \
  --name "Competitor watchers" \
  --config '{"linkedin_url":"https://linkedin.com/company/competitor/"}'

# Watch who posts about your keywords
signals subscriptions:create --business 1 \
  --signal linkedin-keyword-posters \
  --name "AI SDR discussions" \
  --config '{"keywords":"AI SDR,outbound automation,sales automation CLI"}'

3. Create an Overloop campaign

overloop campaigns:create --name "Intent-driven outreach" --timezone "Europe/Brussels"
# Add steps
overloop steps:create --campaign 1 --type delay --config '{"days_delay":1}'
overloop steps:create --campaign 1 --type email --config '{"subject":"Quick question","content":"Hi {{first_name}}, saw you were looking at..."}'
overloop campaigns:update 1 --status on

The Pipeline

Run this daily (or let your agent do it):

# 1. Get new leads from Signals
signals leads:list --business 1 --per-page 50

# 2. Add to Overloop
overloop prospects:create --email lead@company.com --first-name Jane --last-name Doe

# 3. Enroll in campaign
overloop enrollments:create --campaign 1 --prospect <id>

Or use the included script:

cp .env.example .env
# Fill in your API keys and IDs
./pipeline.sh

Automate it

With cron (every morning at 9am)

0 9 * * * cd /path/to/ai-sdr-starter && ./pipeline.sh

With Claude Code

Tell your agent: "Check Signals for new leads and enroll them in my Overloop campaign."

It knows how -- both CLIs have SKILL.md files that give agents full context.

npx skills add sortlist/overloop-cli
npx skills add sortlist/signals-cli

Customize

• Change keywords: edit your Signals subscriptions
• Change targeting: adjust your sourcing search criteria in Overloop
• Change sequences: add/modify campaign steps (email, LinkedIn, delays)
• Add more signals: signals signals:list shows all available types

Links

• Overloop CLI -- outbound engine
• Signals CLI -- intent monitoring
• agent.overloop.ai -- landing page