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@spectralbranding

Spectral Branding

Two frameworks. Spectral Brand Theory: 8-dimensional brand perception. Organizational Schema Theory: test-driven business operations. Open-source research.

Two frameworks. One system.

Businesses are simultaneously perception systems and specification systems. We publish open-source research frameworks for both sides.

Spectral Brand Theory models how brands are perceived — eight perceptual dimensions, observer-specific spectral profiles, math-hardened validation, an AI-native analytical pipeline. Organizational Schema Theory models how businesses are specified — a reverse-design TDD methodology where customer experience goals are acceptance tests and each operational layer validates the layer above it.

SBT is the view from outside. Orgschema is the view from inside. Neither alone is complete.


Spectral Brand Theory

Repo What it is
sbt-framework 7-module AI-native prompt kit with YAML templates + 7 math validators. Run a spectral brand audit on any brand.
sbt-papers 12 research papers — framework specification, epistemological pipeline, 8 mathematical foundations (R0-R7), and the Rendering Problem.
brand-code Executable brand identity. The visual identity is a function, not a file.

spectralbranding.com · Substack · ResearchGate · Zenodo

Organizational Schema Theory

Repo What it is
orgschema-framework Python validator + JSON Schema for the 6-level TDD cascade specification format.
orgschema-demo Spectra Coffee — a complete business specified as organizational schema. 25 YAML files, CI/CD pipeline.
orgschema-toolkit 8-module AI prompt pipeline. Specify a complete business in 40 minutes.
orgschema-papers Research papers — DSR methodology, specification impossibility (R5).

orgschema.com · Substack · Zenodo

Applied: Activity Specification Protocol

The same "specify before you collapse" principle applied to people. Traditional CVs are fixed low-dimensional projections. Activity Specifications preserve the full-dimensional action profile and re-project onto each context on demand.

Repo What it is
activity-spec YAML schema + LLM prompts for machine-readable professional profiles. 5 historical demos (Shannon, Fechner, Deming, Simon, Ohno).

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  1. brand-code brand-code Public

    Executable brand identity specification. SBT's brand function: f(signals, observer, time) -> visual output.

    TypeScript

  2. sbt-framework sbt-framework Public

    8-dimensional brand perception framework. AI-implementable prompt toolkit + YAML templates. Demonstrated across 5 brands.

    Python

  3. sbt-papers sbt-papers Public

    Research papers on Spectral Brand Theory. 10 papers: SBT framework (2026a), epistemological foundations (2026b), and 8 mathematical foundations (R0-R7) covering metric geometry, metamerism, cohort …

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