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📉 Telco Customer Retention Strategy: AI-Powered Churn Analysis

Project by: Stephen Richard | Aspiring AI Product Manager

🎯 Business Objective

Mencegah kerugian pendapatan (Revenue Loss) dengan memprediksi customer yang berpotensi berhenti berlangganan (Churn), serta mengidentifikasi akar masalah (Root Cause) kenapa mereka pergi.

🛠️ Tech Stack

  • Python (Data Processing)
  • Pandas & NumPy (Data Manipulation)
  • Seaborn & Matplotlib (Business Visualization)
  • Scikit-Learn (Random Forest)
  • CatBoost (Advanced Gradient Boosting) Churn Reasons

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Minimizing revenue loss by predicting customer churn using CatBoost & Random Forest, and identifying root causes via behavioral analysis.

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