Building software for the watch industry, one timestamp at a time. Learning, shipping, and occasionally breaking things (but fixing them faster).
My watch business - a curated place for pre-owned luxury and vintage timepieces. Rebuilt the entire platform from scratch in 2024:
- Custom inventory management that actually makes sense
- Smooth checkout processing
- SEO-optimized catalog (still recovering from the domain migration adventure)
- Clean, fast, no-nonsense shopping experience
Stack: Next.js, Node.js, Supabase, and a lot of Monsters
The tool I wished existed when I was drowning in spreadsheets. Now it's a SaaS platform for watch dealers:
- Inventory Management: Track watch inventory without losing your mind
- Multi-Channel Sync: List once, sell everywhere (Chrono24, eBay, WooCommerce, Shopify)
- Sales & Invoicing: From handshake to invoice in minutes
- CRM: Remember which client loves vintage Omegas without sticky notes
- Analytics: Numbers that actually help you make decisions
Stack: JavaScript, Node.js, Supabase, and APIs that occasionally cooperate
Started coding the modern way - with AI as my pair programmer. Early adopter of what is now known as "vibe-coding" - where you know what needs to be built and use every tool available to make it happen. Not a traditional developer, but I ship working products that solve real problems.
Watch dealer turned builder. After a life reset in 2024 (long story, happy ending), I rebuilt my business and started creating the tools I needed. Turns out, other dealers needed them too.
Now I spend my days juggling code, watches, and explaining to my 6-year-old why daddy's "playing with computers" is actually work.
Happy to chat about:
- Building niche B2B tools that people actually use
- The watch industry's tech challenges (spoiler: there are many)
- Starting over and building better
- Why your WooCommerce site is probably too complicated
- How to explain API integrations to watch dealers
If you're building something cool, wrestling with e-commerce, or just appreciate a good vintage Rolex, drop me a line.