A free Claude Code skill that scores how well your social content matches your website voice.
Does your LinkedIn sound like your website? Your X posts match your brand? Paste your social content, get a drift score out of 10, and see exactly where your voice breaks down across platforms.
| Step | What Happens |
|---|---|
| 1. Scrape | Pulls your website to build a voice profile |
| 2. Paste | You paste 3-5 recent social posts (LinkedIn, X, any platform) |
| 3. Compare | Scores your social voice against your website voice |
| 4. Report | Shows drift score, per-dimension breakdown, and exact drift examples |
| 5. Recommend | Tells you which voice is stronger and what to fix |
Your voice is analyzed across 5 dimensions:
| Dimension | What It Measures |
|---|---|
| Authority | Are you direct or hedging? Expert or tentative? |
| Formality | Conversational or corporate? Contractions or full words? |
| Temperature | Engaging or clinical? Personality or spec sheet? |
| Vocabulary | Technical, conversational, hype, or mixed? |
| Positioning | "I build" or "We help"? Builder or vendor? |
Drift between your website and social content = lost trust. Readers who follow you on LinkedIn and then visit your site should recognize the same person.
One command:
git clone https://github.com/whystrohm/whystrohm-voice-scorer.git ~/.claude/skills/whystrohm-voice-scorer- Claude Code (CLI, desktop app, or IDE extension)
- No API keys. No external tools. No configuration.
> /whystrohm-voice-scorer
You'll be asked for your website URL, then asked to paste 3-5 social posts. Takes about 60 seconds.
- A drift score out of 10 — how well your social matches your website voice
- Two voice profiles — your website voice vs your social voice, scored per dimension
- Exact drift examples — specific quotes from both sources showing where they diverge
- A clear recommendation — which voice is stronger and what needs to change
This scores 1 of 5 layers — voice consistency.
The full WhyStrohm Content Infrastructure Audit scores all 5 layers: vocabulary, structure, proof density, voice consistency, and buyer alignment. Total score out of 50. Plus a live rewrite of your lowest-scoring content.
git clone https://github.com/whystrohm/whystrohm-audit.git ~/.claude/skills/whystrohm-audit> /whystrohm-audit
This tool uses the same voice analysis framework from WhyStrohm's content infrastructure system — the methodology behind building content engines for founder-led companies.
What the full system includes:
- Brand voice encoded as 40-60 enforceable rules (not a PDF)
- Content guardrails that reject hype and require proof before publish
- Video production pipeline that renders branded content from code
- Multi-platform posting automation
- Templates, calendars, and a content engine your team owns completely
Starting at $3,000/month. One operator. Full stack. 30 minutes of your time per week. You own everything I build.
Score your content first — 10 seconds, no email, no pitch:
| Skill | What It Does | Install |
|---|---|---|
| Digital Twin | Reverse-engineer how you think and talk. Stress-tested AI System Prompt of yourself. | git clone https://github.com/whystrohm/digital-twin-of-yourself.git ~/.claude/skills/digital-twin |
| Content Audit | Score your content against a 5-layer framework, get a live rewrite. | git clone https://github.com/whystrohm/whystrohm-audit.git ~/.claude/skills/whystrohm-audit |
This skill is one piece of the brand infrastructure I build for founder-led brands. Voice extraction, programmatic video, automated publishing. One operator, full stack. You own everything.
MIT