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media-planning

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getsimba-ai / simba-mmm

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Simba — Bayesian Marketing Mix Modeling (MMM) platform. Media attribution, budget optimization, incrementality measurement, and scenario planning. Built on PyMC-Marketing. No-code, fully transparent, enterprise-ready.

pymc bayesian mmm marketing-science marketing-analytics marketing-mix-modeling budget-optimization incrementality attribution-modeling adstock media-planning media-mix-model media-attribution roi-measurement pymc-marketing
  • Updated Apr 1, 2026
  • Jupyter Notebook

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