pymc-marketing

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getsimba-ai / simba-mmm

Simba — Bayesian Marketing Mix Modeling (MMM) platform. Media attribution, budget optimization, incrementality measurement, and scenario planning. Built on PyMC-Marketing. No-code, fully transparent, enterprise-ready.

pymc bayesian mmm marketing-science marketing-analytics marketing-mix-modeling budget-optimization incrementality attribution-modeling adstock media-planning media-mix-model media-attribution roi-measurement pymc-marketing

Updated Apr 1, 2026
Jupyter Notebook

jordanc1989 / MMM

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A web dashboard for Bayesian MMM. It fits on sample marketing data then explores channel effects, budget trade-offs and optimisation in an interactive UI.

dash bayesian mmm marketing-mix-modeling plotly-dash arviz pymc-marketing

Updated Apr 25, 2026
Python

jordanc1989 / Dashboard

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Dashboard built in streamlit for customer behaviour analysis, covering RFM, CLV and more

dashboard scikit-learn plotly statsmodels rfm-analysis streamlit rfm-segmentation streamlit-dashboard clv-analysis clv-prediction pymc-marketing

Updated Apr 25, 2026
Python

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